It’s in Apple’s DNA that “technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing.” Then he illustrated this idea with a street sign at an imagined intersection between Technology and the Liberal Arts.
Steven Johnson says in the WSJ: “He meant it as a description of the kind of thinking — multidisciplinary, sensitive to human needs and potential — that created the products. But it also describes the broader social impact of his company. Before Apple that intersection was largely deserted. Today it is a virtual Times Square. WSJ Aug 27-28 2011.